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| Phase | Activities | Timeline | Responsible Team | Success Metrics |
|---|---|---|---|---|
| Concept Development | Market Research, Ideation Sessions | Q1 2023 | R&D Team | Feasibility Report Completed |
| Prototype Design | Design Mockups, User Testing | Q2 2023 | Design Team | User Approval Rate over 80% |
| Production Planning | Supplier Sourcing, Cost Analysis | Q3 2023 | Procurement Team | Cost under Projected Budget |
| Marketing Strategy | Brand Positioning, Launch Campaigns | Q4 2023 | Marketing Team | Market Share Growth of 10% |
| Product Launch | Launch Events, Feedback Collection | Q1 2025 | Sales Team | Achieve Sales Target of 100K Units |